Lenskart Copilot
(Assisted→Lensa→Claire AI)
AI Copilot for Smarter Eyewear Decisions
App Feature
AI
UX/UI
Interaction/Motion
Role
Product Designer
Project Type
Feature Design.
Team
Jayita, Prabhu
Focus
UI/UX Design Collaboration, Interaction & Motion Design Ownership.
Where It Started?
Customers often hesitated at PDP, lens selection, and Cart because of unanswered questions. Lenskart Copilot (Lensa) now evolving to claire was built to handhold users through these stages — clearing doubts, guiding lens choices, and connecting to experts when needed — resulting in 3x higher conversions than the regular online flow.
The Problem : Scattered Queries, Unanswered Questions = Drop-Offs
Before Copilot, customer queries came through the app’s Help section and WhatsApp flows.
Repetitive FAQs: frame durability, lens options, size mismatch, returns, delivery time, AR issues.
Problem: fragmented support experience, delayed responses, and no real-time help at the decision point (PDP/Cart).
Style specific
Do you have more similar styles?
Aesthetic appeal
I don’t want old and boring frame designs
Frame specific
Is this frame durable?
Do this frame come with warranty?
Frame size
What is my frame size?
Lens Package
Do I really need blue light protection?
Power related
Will this frame support my power? >+/- 10
Delivery time
Will this be delivered tomorrow?
Return/Exchange
Can I exchange this frame later?
<-
Copilot motion
Nudges
->
Copilot solved this by intervening at exactly these hesitation points, guiding users step by step, and making decision-making effortless.
PLP
PDP
Lens Package
V1
Assisted flow
V2
Lensa AI
V1
Claire AI
V2
B AI
State machine : Frame work for B.ai interaction
To ensure smooth development and reduce developer handoff time.
Connecting state
0ms
Connected state
250 ms
opacity : 0 - 1
opacity : 1 - 0
Scale : 1.5
Talking state
250 ms
opacity : 0 - 1
opacity : 1 - 0
Listening state
250 ms
opacity : 0 - 1
opacity : 1 - 0
Thinking state
Hi I'am Nitish
Please use a desktop browser.
Hi I'am Nitish
Please use a desktop browser.